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Manfaatkan Momen Puasa, XL-Carrefour Kerjasama Jual RBT



Jakarta, Bisnis Global (18/7) - PT XL Axiata Tbk (XL) bekerjasama dengan PT Trans Retail Indonesia pasarkan konten dan aplikasi musik. Peluncuran penjualan (Ring Back Tone) RBT di Carrefour seluruh Indonesia ini merupakan strategi XL dalam manfaatkan momen puasa dan menjelang hari raya.
General Manager Content and Application XL Revie Sylvia Andriani Dewi mengatakan, kerjasama sengaja digagas oleh XL karena Carrefour merupakan pusat perbelanjaan yang ramai dan modern. “Sebenarnya kami sudah lama bicarakan kerja sama ini. Tapi memang baru meluncurkannya sekarang karena momen puasa juga ya. Kebutuhan orang belanja kan jadi tinggi,” katanya.

Revie juga menambahkan bahwa saat ini bisnis penjualan lagu dalam bentuk compact disk (CD) dan dijual di toko-toko musik tidak lagi begitu populer. “Penjualan CD Musik sekarang tidak dilakukan di toko lain. Tapi melalui alternatif channel, bahkan penjualan di fast food. Transaksi penjulanan di channel tersebut terbilang signifikan, bahkan adala salah satu atyis yang berhasil menjal 1 juta copy,” katanya.

Dalam kerja sama tersebut, kasir Carrefour akan menawarkan kepada pelanggannya apakah kembalian uang kecilnya mau dialokasikan untuk membeli RBT atau tidak.
“Nah, uang kembalian kecil itu daripada ditukar dengan permen, sekarang bisa dialihkan untuk digunakan membeli RBT dari XL. Untuk kembalian Rp500 saja kita sudah bisa membeli RBT untuk dua hari,” katanya mencontohkan.

Jusak Sutiono, perwalikan label musik mengakatakan bahwa langkah XL membuka penjualan konten di hipermarket seperti Carrefour merupakan langkah cerdas. “Kami mendukung semuanya. Ini sebuah langkah konkrit yang kreatif dalam mendukung musik Indonesia, dan juga sebagai salah satu upaya untuk meyakinkan masayarakat bahwa RBT adalah produk yang aman dan mengutamakan kualitas,” katanya.
(BG/Ema)

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